qandabe wrote:We'd love to hear your input. We are all about open collaboration. Maybe the kit is too complicated? Also, we'd be happy to sell you our kit, or work together somehow, I don't know how far you are in development. I'm eager to hear your advice! Thanks!
we've been working on ours for about 2 years, once we got our reflow oven working well, cooking meat & eggs was the next obvious step :) - we are about 2 months from launch so for now we don't plan on selling/reselling any additional ones. we're waiting for parts that are delayed, a bummer but we're not in a rush to release it so it's ok.
here are some quick thoughts regarding a kit biz, we think you did some of these already!
1) you likely do need resellers with a large presence, have you contacted the makershed.com ?
2) if you resell the kits with make, offer up to do some videos, articles, etc on the make site and for the make video properties.
3) the blog is great, but the "buy button" is far away, try to integrate the store and the blog more.
4) it's 2011, video distribution is almost free. why not do a weekly cooking show? have you chatted with all the video shows out there - from TWiT to rocketboom, there are tons of video folks that would love to see some food hacking.
5) educate, good information is advertising - does everyone know about sous vide? not really, maybe more informational videos, more content - this isn't salesy stuff, it's general how-to info.
6) post (more) recipes and how-tos on instructables, do a contest with them.
7) compare yours to the commercial versions, how it is better, how is it different, show how spending $80 is better than hundreds.
8) recipes are not copyrighted, take the best ones from the giant $1,200 cookbook and show how to do them yourself.
9) make your own cook book and give it away (cc).
10) you're in nyc, contact lots of media folks about your next "cooking" hacks could be fun for them and you. we think a video "reel" of all the stuff you're up to could help with that. the media is starved for great makers/projects, you should be on martha stewart!
these are some of the things we're going to do or think about, but feel free to do them as well. one thing is for sure, more sous vide kits is good. it will help all of us to raise the profile of this type of unique and hi-tech cooking.
as we said before we're waiting for some specific parts so we're at least 2 months out, but we're cooking now with our final version.